The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. One of the course’s key features is to take you not only through the rigorous and demanding stages of research, strategy and planning procedures, but to expose you to the functions and processes of the creative department. Giving you a full overview of advertising practice and a key insight into the creative process.

The course comes from the School of Communication Design within Falmouth University; synonymous with excellent teaching, fuelled by industry contacts and recognised for having an international alumni body.

​Level: 7
Duration: 2 years
Mode of study: Flexible learning

Who is this course for?
This international-facing course delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.
This course is suitable for applicants who may be:
  • Working in a marketing or brand manager role who want to have a greater insight into advertising, agency functions, the creative process, how to deliver a brief, evaluate creative concepts and understand contemporary media channels
  • Working within an advertising agency in a junior capacity who are looking to enhance their job performance and accelerate their career path
  • Individuals with experience or aspirations in the creative departments of advertising agencies
  • Individuals who are currently working within broad marketing roles (client side) who wish to establish a change in career path and seek employment in advertising (agency side)

Entry requirements
  • An honours degree or Level 6 equivalent qualification
  • Proof of proficiency in English (minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening)
We also accept a range of equivalent recognised English language qualifications please visit our website for details. Candidates without a degree or formal qualification are still encouraged to apply.

​Course content
  • ​Brands & Consumers 
  • Communication strategy & creative development 
  • Media strategy & channels 
  • Agency practice & management 
  • Major project 

Assessments
  • Written assignments(no examinations)
  • Combination of visual, verbal and written works, tailored specifically to each module e.g. essays, briefs, marketing plans, individual reports, collaborative presentations and advertising campaigns
​ Tuition Fee
  • Offer acceptance fee £200.
  • Total £9,500 for 2 years. (Paid by 6 installments) ​

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